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Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who guided the California club during its debut two seasons in the premier American league. Montoya announced in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “It has been instrumental in my development both in my career and as an individual. I am now prepared and eager to push myself in a new environment.”

Track Record of Success

In her time at the helm in 2023, Coates guided the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's abilities: “She is both an superb manager, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”

“She is an outstanding leader of people and culture and has the tactical philosophy we were searching for,” the CEO stated.

Bay FC's Journey

The club had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before slipping to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their new challenge. They have played a key role in strengthening the pathway between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many young players who have gone on to become senior Lionesses,” he added.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the advancement of a number of players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for their replacements has already commenced, as the FA looks to continue the development of the WU23 program in the future.